Hair and Co Bklyn
From Manual Bookings to 4x Online Reservations
4x
Online bookings increase
5 weeks
Delivery Time
Beauty & Salon
Industry
hairandcobklyn.com
Client
Overview
Hair and Co Bklyn is a premium salon in Brooklyn known for precision cuts and a loyal clientele. Despite a strong local reputation, their digital presence was nearly non-existent — an outdated single-page site, no online booking, and client management done through a mix of Instagram DMs, phone calls, and a paper appointment book. Walk-ins and no-shows were unpredictable, and the owner was spending hours each week on scheduling alone.
The Challenge
The salon needed a complete digital transformation: a modern website that reflected their premium positioning, an online booking system that clients would actually use, a way to reduce no-shows without being annoying, and a client management system that could track preferences, visit history, and automate follow-ups — all without adding complexity to the stylist's daily workflow.
How We Built It
Our Approach
Website Redesign
Built a sleek, editorial-style website showcasing their portfolio, stylist profiles, and services. Integrated online booking directly into the site with real-time availability pulled from the new CRM. Designed mobile-first — 85% of their traffic comes from phones.
AI Reservation Agent
Deployed an AI-powered booking agent that handles DM inquiries and website chat. The agent checks availability, suggests times, books appointments, and sends confirmations — all in the client's preferred communication channel (Instagram, SMS, or web chat).
Custom CRM Build
Built a lightweight CRM tailored for salon operations: client profiles with hair type, colour history, preferred stylist, and visit frequency. Automated reminders at 24h and 2h before appointments. Re-engagement messages for clients who haven't visited in 6+ weeks.
No-Show Prevention System
Implemented a deposit-based booking system for first-time clients and a smart reminder sequence for returning clients. The CRM flags chronic no-shows and requires prepayment. Combined with AI reminders, this reduced no-shows by 60%.
The Results
What We Delivered
4x
Online bookings
Went from ~20 online bookings/month to 80+ within 6 weeks of launch, with phone bookings dropping proportionally.
60%
Reduction in no-shows
Combination of deposits, smart reminders, and re-confirmation calls cut no-shows from ~18% to under 7%.
2x
Foot traffic increase
Modern web presence and local SEO optimisation drove significantly more discovery from new clients in the area.
Delivery Timeline
Shipped in 5 weeks
Discovery, branding, and website design
CRM development and booking system integration
AI reservation agent and multi-channel setup
Testing, staff training, and go-live
Client Feedback
“I used to spend my Sundays doing scheduling. Now clients book themselves, get reminders, and I just show up and do hair. It's completely changed how I run the business.”
Owner & Lead Stylist
Hair and Co Bklyn
Tech Stack